8 Towns You Should Visit on the Costa Blanca

I have spent lots of time travelling around Costa Blanca as there’s so much to see and experience here.

Beyond the picturesque coastline and varied beaches lies a different world of accessible mountains with altitudes as high as 1500m. Most of them have sharp ridges that stretch away in chains of shiny limestone pinnacles.

Costa Blanca is a combination of different towns, and to help you understand it better, I have compiled a list of my top eight towns to help you plan your next trip to Spain.

1. Calpe

Calpe
Calpe

Calpe is an amazing coastal town in Costa Blanca and a popular tourist destination, especially during summer. The town is just one hour from Alicante Airport, the main entry hub for holidaymakers visiting the Costa Blanca.

The town has lots to offer visitors, including a sizeable stunning rock called the "Penon de Ifach", numerous sandy beaches, a nature park, Roman baths, incredible landscapes, vineyards, a mountain range backdrop, numerous churches, a castle, and not forgetting a host of great fish and seafood restaurants.

Try the Restaurant Capri at Avenida Gabriel Miró, 40 for delicious seafood.

There are many interesting things to do in Calpe, from lazing out on the long sandy beaches to taking an evening stroll around the narrow cobblestone streets.

Calpe is blessed with a number of beaches, including Cantal-Roig, Arenal Bol, La Fossa and Puerto Blanco Beach, plus around 10 coves to enjoy.

The town offers an enriching mix of Moorish and European architecture that showcases the town’s past and present. Some of the most important sites you shouldn’t miss include the Hermitage Ermita of San Juan, San Salvador and San Francesc.

The sizeable stunning rock formation that juts out to sea is called the "Penon de Ifach"; you can even climb part of it if you feel fit!

To go shopping, head to the Calpe Street Market, which is held on Saturdays along the Avenida del Norte. Here, you shop for local vegetables, clothes, furnishings, leather goods and jewellery.  A flea market is also held on Wednesday mornings, located in Avenida Pais Valencia.

» Places to stay in Calpe

2. Villajoyosa

Villajoyosa
Villajoyosa

Villajoyosa is another popular beachside town on the Costa Blanca, located around 25 miles north of Alicante.

The town has a rich history and dates back to the Bronze Age. There are plenty of things to do and see, including a historic old town, churches, long beaches and a fishing port where you can see the catch of the day being auctioned off.

Other interesting places to visit include Allon Hot Springs and the Sanctuary of La Malladeta.

One of the best places to know the local cuisine is the Fishermen’s District, where you can try out different fish dishes in several restaurants and have your favourite drinks at the local bars near the port.

If you love seafood as I do, try the Restaurante Hogar del Pescador at Avenida del Port, or the Restaurante Ca Marta at Avenida del Puerto 37.

» Places to stay in Villajoyosa

Free vs Paid Attractions on the Costa Blanca (Alicante, Spain)

The Costa Blanca is a stunning Mediterranean playground — from golden beaches and dramatic coves to heritage towns and natural parks — and a great number of its best attractions are free. Below is a comprehensive table separating FREE from PAID experiences, with official (or authoritative) links wherever available to help your readers plan easily.


🆓 FREE Attractions

Attraction (Linkable) Location / Description Price
Playa de San Juan Long sandy beach near Alicante Free
Postiguet Beach – Alicante City beach at Alicante harbour Free
Albufereta Beach Quiet beach north of Alicante Free
Villajoyosa Old Town & Seafront Colourful houses & historic centre Free
Altea Old Town Charming white-washed village Free
Cala Mascarat Rocky cove near Altea Free
Cala del Portixol (La Barraca) Scenic cove near Jávea Free
Peñón de Ifach (views & exterior) Iconic rock & views (natural park) Free
Salt Flats & Flamingos – Santa Pola Natural Park Nature reserve & wildlife viewing Free
Serra Gelada Natural Park (paths & lookouts) Dramatic coastal cliffs & paths Free
Montgó Natural Park Trails Hillside trails around Dénia / Jávea Free
Guadalest Historic Town (village & views) Picturesque hilltop village Free
Orihuela Palm Grove (Palmeral) UNESCO heritage palm oasis Free

Note: Many natural parks and viewpoints have official tourism pages via Visit Costa Blanca or local councils.


🎟️ PAID Attractions (With Website Links)

Attraction (Linkable) Location / Info Approx. Price
Cuevas del Canelobre (official Busot tourism) Busot caves with dramatic formations ~€7–€12
Mundomar Marine & exotic animal park, Benidorm ~€30–€35+
Terra Mítica Ancient-civilisation theme park, Benidorm €35+
Aqualandia Large water park, Benidorm €30–€40+
Boat tours to Isla de Tabarca Ferry from Alicante / Santa Pola €18–€25+
MARQ – Alicante Archaeological Museum Award-winning museum €4–€6
MUBAG – Gravina Fine Arts Museum Fine Arts museum, Alicante ~€4
MACA – Contemporary Art Museum Contemporary art in Alicante ~€5
Ocean Race Museum Maritime museum in Alicante port €5–€7
Toy Museum of Ibi Family museum in Ibi ~€3
Santa Bárbara Castle (lift ticket) Historic castle in Alicante (free to walk sites; lift access has a nominal fee) ~€3
  • The Cuevas del Canelobre are run via the Busot tourism office, which includes cave entry and often includes combined tickets with the local music museum.

  • Mundomar Benidorm has official info about shows, tickets, experiences and schedules on its own site.


🌟 Local Tips (Tourists Often Miss)

📸 Sunset spots beyond the beaches – The promenade near L’Albir Lighthouse offers quiet sunset views without paying for beach facilities.
🚶‍♂️ Serra Gelada Hidden Paths – Lesser-known trails like the Lighthouse Route offer sea views and quiet coves.
🍷 Inland villages for wine tasting – Areas like Pinoso and Monóvar are excellent for local wines — fewer crowds and better prices than the coast.
🪸 Tabarca marine reserve – Book the first ferry out; water clarity and wildlife are best in the early calm sea hours.
🏛 Alicante museums combo – Many small museums in Alicante have combo tickets or free entry on certain days/times — locals time visits around those windows.

3. Santa Pola

Santa Pola
Santa Pola

Santa Pola is only thirty minutes south of Alicante airport. It is home to several beautiful salt flats, historic buildings, a beach, and a scenic harbour.

You should visit the salt flats of Santa Pola not just to understand its ecology but also to see the stilts and flamingos that live there.

If you like historical and cultural buildings, you should visit the Santa Pola castle-fortress located on Plaza Glorieta.

I would highly recommend a trip to the nearby Tabarca Island. There are a number of boats and ferry companies located in and around the port area that offer regular trips. A return taxi boat costs around 13€ so its well worth it. Boat taxis run every hour from 10 am and takes around 15 minutes to get to the island. You can also rent snorkelling equipment.

» Places to stay in Santa Pola

 

4. Xabia ( Javea )

Javea Port
Javea Port

Javea (Xabia) is located approximately 1 hour and 30 minutes' drive from Alicante Airport and is situated on the northeastern tip of the Costa Blanca.

The best things to see and do in Javea include the amazing beaches, sand dunes,  a picturesque marina, the San Bartolome Church, the "Soler Blasco" Archaeological Museum, and the church of Nuestra Señora de Loreto.

To pick up local groceries, fresh meat, and fish, head off to the local indoor daily municipal market located by the Plaza Celestino Pons.

A great place to take a walk and hang out in the early evening is the delightful marina, which has a nice promenade and some excellent fish restaurants.

The people living here are proud of their local cuisine,e and there are a number of culinary festivals held during the year that will help you understand their traditions and culture better.

The gastronomy of Javea is a complete mix of cultures and ideas left behind by the Iberians, Greeks, Romans, and Moors. Local dishes are rich in fish, vegetables, olive oil, rice, and fruit. Paella Valenciana, as well as a number of other rice-based dishes, is of course on offer in most restaurants and beach bars.

My pick of the best eateries for local dishes includes the Restaurante Posidonia on Calle Siracusa, 3 and the amazing Restaurante Tosca located at Avenida del Mediterraneo 238.

» Places to stay in Javea

5. Altea

Altea
Altea

Altea is an interesting little coastal town between Benidorm in the South and Calpe in the North.

Enjoy walks around the old town set on a steep hillside. The streets here are littered with quaint designer shops, and it is a popular spot for local artists.

Famous local landmarks include the church of Nuestra Senora del Consuelo or Virgen del Consuelo with its amazing blue domed roof. You will also get a great view of the area as the church is on a hill.

Almost all streets here have a building of cultural importance, especially in Portal Vell and Calle Salamanca.

Apart from culture, you can indulge in many activities, such as water sports, beach activities, walking along the cobbled streets of the old town or simply enjoying a meal in one of the restaurants located along the promenade next to Roda Beach.

Try the Restaurant Oustau de Altea on Calle Mayor Num 5 to enjoy local seafood.

» Places to stay in Altea
» Altea Tourism Office

 

6. Elche

Elche
Elche

Elche is located just a short drive from Alicante airport and is a city renowned for its rich history, cultural heritage, and impressive palm grove.

The palm grove, known as the Palmeral of Elche, is a UNESCO World Heritage Site and one of the largest palm groves in the world. With over 200,000 palm trees, it is an impressive sight and well worth exploring.  There is also a fascinating museum dedicated to the palm grove, where you can learn all about its history and significance. The museum is open most days from 10 am to 2 pm, and then from 3 pm to 6 pm. The entrance fee is just 1€ for adults.

Another must-visit site is the Basilica of Santa Maria, a beautiful example of Valencian Gothic architecture. It is located on Plaça de Sta. Maria, 1, just a short walk from the Palm Grove.

The Altamira Castle, a medieval fortress with stunning views of the city, is another attraction worth exploring. It is open to the public Monday to Saturday from 10:00 to 18:00. Sundays and public holidays from 10:00 to 15:00, the entrance fee is just 3€  for adults, with group discounts on offer.

Another place well worth visiting is the Huerto del Cura Botanical Garden,  a peaceful oasis within the city that showcases a variety of plant species, ponds,  beautiful landscapes, sculptures and a charming garden house.

Elche is known for its shoe industry, and the city offers numerous outlets and stores where you can find quality handmade footwear.

» Places to stay in Elche

7. Moraira

Moraira
Moraira

Moraira is a charming coastal town known for its beautiful beaches and picturesque surroundings.

One of the main highlights of Moraira is its medieval fortress, the Castillo de Moraira. Situated on a rocky outcrop overlooking the town and the sea, it offers stunning panoramic views and a sense of its history.

Another historical site worth exploring is the Torre del Cap d'Or, a 16th-century watchtower that served as a defence against pirates.

Moraira's beaches are undoubtedly a major draw for visitors. El Portet Beach is a picturesque cove perfect for swimming and sunbathing. Playa de l'Ampolla is another popular beach known for its sandy shores and a wide range of water sports activities.

The town's charming marina is a great spot to stroll and admire the beautiful yachts. It is also home to excellent restaurants where visitors can try out fresh seafood and traditional Spanish cuisine.

If you want to enjoy the outdoors,  you can explore the countryside and enjoy hiking or cycling along the coastal paths or nearby hills. The Moraira-Teulada Wine Route is also worth exploring for wine lovers, offering the opportunity to visit local vineyards and sample regional wines.

Moraira hosts various cultural events and festivals throughout the year, including the Moors and Christians celebrations, which feature colourful parades and traditional costumes.

» Places to stay in Moraira

8. Benissa

Benissa Cathedral
Benissa Cathedral

Benissa is a picturesque town steeped in history and surrounded by scenic beauty. The town's historic sites and attractions allow you to glimpse into the past of one of the oldest towns on the Costa Blanca.

One of the highlights of Benissa is its historic old town, characterised by narrow, cobbled streets, ancient architecture, and charming squares. The town's most notable landmark is the beautiful 17th-century Cathedral of the Marina Alta, which boasts a stunning baroque facade and intricate interior.

Exploring the medieval part of the town, you can discover remnants of the ancient walls and several well-preserved historic buildings. A few historic sites are well worth exploring, including the Abargues House Museum, a perfect example of living in an 18th-century stately home.

Nature enthusiasts can venture into the surrounding countryside and enjoy the breathtaking landscapes of the Sierra de Bernia mountain range, which is perfect for hiking and admiring the panoramic views of the coast.

The coastline of Benissa offers several beautiful coves and beaches, including Cala Baladrar and Cala Fustera, where visitors can relax, swim, or enjoy a range of water sports.

The town also hosts various cultural events and festivals throughout the year, such as the Moors and Christians festivities, showcasing vibrant parades, music, and traditional costumes.

Food lovers can savour the local gastronomy, focusing on Mediterranean cuisine and fresh seafood. Benissa's traditional markets and local restaurants offer various flavours to tempt the palate.

Whether interested in history, natural beauty, coastal relaxation, or immersing yourself in the local culture, Benissa provides a delightful combination of charm, heritage, and outdoor experiences on the Costa Blanca.

Finally, you shouldn’t go without visiting the old town of Benissa. Strolling along Calle Desamparados and Calle Puríssima will allow you to see new things and experience authentic Spanish village life.

» Places to stay in Benissa

 

Bonus Town:

 

9. Guadalest

Guadalest
Guadalest

Guadalest is a captivating village perched on a rocky outcrop surrounded by stunning mountainous landscapes. If there is one place you should visit if you find yourself on the Costa Blanca, it has to be Guadalest.

One of the main attractions in Guadalest is the Castle of San Jose, a restored fortress that offers panoramic views of the surrounding valley and the Guadalest reservoir. Visitors can explore the castle's fascinating museum, which showcases historical artefacts.

The village is also home to several interesting museums, including the Miniature Museum, which offers an impressive collection of tiny and intricate artworks, and the Ethnological Museum, which offers a glimpse into traditional local life.

For a memorable day out, wander through the charming streets of Guadalest and admire its whitewashed houses, medieval architecture, and flower-filled balconies. The town's main square, Plaza de San Gregorio, is a picturesque spot to relax, soak in the atmosphere and take a few holiday snaps.

Guadalest is also known for its artisanal shops selling local crafts and products, making it an ideal place to find unique souvenirs.

A boat trip on the Guadalest reservoir is well worth the experience as it allows you to appreciate the beauty of the surrounding landscapes from a different perspective.

» Places to stay in Guadalest

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